1、科研项目 (1)国家社会科学基金后期资助项目:在线评论多模态形式对消费者认知影响研究,起止日期:2022年12月-2025年12月,主持人,在研 (2)国家自然科学基金面上项目: 网店产品呈现对消费者态度及行为意愿影响效应研究, 项目编号: 71672124, 起止日期: 2017年1月-2021年1月, 主持人, 已结题 (3)国家自然科学基金青年项目:网店环境线索对消费者愉快和唤起情感影响效应研究, 项目编号:71302004, 起止日期:2014年1月-2017年1月, 主持人, 已结题, 后评估为“优”。 (4)教育部人文社会科学研究青年基金项目:积极消费行为前置因素及影响后果研究, 项目编号:12YJC630239, 起止日期:2012年1月-2014年12月, 主持人, 已结题 (5)国家自然科学基金面上项目:公平感知对工程项目承包商的履约行为诱导研究:基于契约参照点效应的视角, 参与人 (6)国家社会科学基金后期资助项目:平台生态视角下价值共创作用机制研究, 参与人 2、论文和专著 代表性论文: (1)Ruijuan Wu, Jingjing Liu, Shuai Chen, Xing Tong. The effect of E-commerce virtual live streamer socialness on consumers’ experiential value: An empirical study based on Chinese E-commerce live streaming studios. Journal of Research in Interactive Marketing. Online available, https://doi.org/10.1108/JRIM-09-2022-0265. (2)Ruijuan Wu, Peiyu Li. Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China. Journal of Retailing and Consumer Services, 2023, 70: 103152. (3)Ruijuan Wu, Yan Li, Yixiao Hu. Navigating in online stores: The effect of the primary navigation on consumers’ response―a study based on the apparel E-retailer. Electronic Commerce Research and Applications, 2022, 53: 101134. (4)Ruijuan Wu, Jiuqi Chen, Cheng Lu Wang, Liying Zhou. The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency. Journal of Business Research, 2022, 141: 299-307. (5)Ruijuan Wu, Yan Li. The effects of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel E-retailer. Asia Pacific Journal of Marketing and Logistics, 2021, 33(8): 1844-1860. (6)Ruijuan Wu, Heng-Hui Wu, Cheng Lu Wang. Why is a picture “worth a thousand words”? Pictures as information in perceived helpfulness of online reviews. International Journal of Consumer Studies, 2021, 45(3): 364-378. (7)Ruijuan Wu, Guiduo Wang, Yan Li. The Effects of online store informativeness and entertainment on consumers’ approach behaviors: Empirical evidence from China. Asia Pacific Journal of Marketing and Logistics, 2020, 32(6): 1327-1342. (8)Yan Li, Ruijuan Wu, Dongjin Li. The influence of subjective characteristics of social network sites on consumers’ word-of-mouth sharing. Online Information Review, 2020, 44(5): 977-994. (9)Ruijuan Wu, Zhongkai Wu, Jing Wen, Yuqi Cai, Yan Li. Extrinsic and intrinsic motivations as predictors of bicycle sharing usage intention: An empirical study for Tianjin, China. Journal of Cleaner Production, 2019, 225: 451-458. (10)Yan Li, Ruijuan Wu, Dongjin Li, Hejun Fan. Can scarcity of products promote or restrain consumers’ word-of-mouth in social networks? The moderating roles of products’ social visibility and consumers’ self-construal. Computers in Human Behavior, 2019, 95:14-23. (11)Ruijuan Wu, Cheng Lu Wang. The Asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth: Empirical evidence from China. European Journal of Marketing, 2017, 51(11/12): 1799-1816. (12)武瑞娟, 李佩毓, 李研. 线上消费者负面评论中贴图数量对评论有用性影响效应研究——一项基于负面评论的研究. 管理评论, 2022, 34(12): 157-172. (13)武瑞娟, 胡艺潇, 李东进. 网店主页温暖性对消费者接近行为影响效应研究. 管理工程学报, 2022, 36(2): 86-97. (14)武瑞娟, 欧晓倩, 李东进. 图片呈现对消费者关注及接近行为影响效应研究. 管理评论, 2021, 33(12): 176-186. (15)武瑞娟, 陈玖柒, 李研. 愤怒emoji位置对发送者愤怒感知的影响. 心理学报, 2021, 53(10): 1133-1145(人大复印资料《心理学》2022年第2期全文转载). (16)武瑞娟, 胡艺潇, 李佩毓. 线上消费者评论中贴图对产品评价影响效应研究. 营销科学学报, 2019, 15(3): 118-135(人大复印资料《企业管理研究》2021年第9期全文转载). (Journal of Contemporary Marketing Science全文转载). Wu, R., Hu, Y. and Li, P. (2022). The effect of pictures in online consumer reviews on product evaluation: a study based on positive reviews of attractiveness relevant products. Journal of Contemporary Marketing Science, 5(2): 158-175. (17)武瑞娟, 王承璐. 网店实用性与网店享乐性对消费者网店态度影响效应研究. 管理工程学报, 2019, 33(1): 102-111. (18)武瑞娟, 欧晓倩, 李研. 微笑的模特更好吗?一项基于服装电子零售商的研究.营销科学学报, 2018, 14(2): 65-83. (Journal of Contemporary Marketing Science全文转载). Ruijuan Wu, Xiaoqian, Ou, Yan Li. Is a smiling model better? A study based on apparel e-retailers. Journal of Contemporary Marketing Science, 2020, 3(1): 81-98. (19)武瑞娟, 王承璐. 西方模特更受欢迎吗?营销科学学报, 2016, 12(4) : 14-26(人大复印资料全文转载). (20)武瑞娟, 王承璐. 网店专业性对消费者情感和行为影响效应研究――一项基于大学生群体的实证研究. 管理评论, 2014, 26(1): 109-119(人大复印资料全文转载). (21)武瑞娟, 王承璐. 网店友好性对消费者愉快和唤起情感的效应研究. 当代财经, 2013, 11: 66-76. (22)武瑞娟, 王承璐, 杜立婷. 沉没成本、节俭消费观和控制动机对积极消费行为影响效应研究. 南开管理评论, 2012, 15(5): 114-128. (23)武瑞娟, 李东进, 吴波. 中国农民消费者对下乡家电产品的购买意向分析. 中国软科学, 2010年第1期, 40-52. (24)武瑞娟, 李东进. 积极消费行为――概念与量表开发. 管理科学, 2009, 22(5):72-80. 专著及书籍章节: (1)武瑞娟著.积极消费行为研究.北京:科学出版社, 2015年. (2)武瑞娟著.网店环境线索对消费者情感影响效应研究.北京:科学出版社, 2017年. (3)Ruijuan Wu, Cheng Lu Wang, Wei Hao. A Hero Who Never Dies: Steve Jobs in His Fans' Minds. in Cheng Lu Wang (Eds.), Exploring Brand Fandom, IGI Global, 2017. (4)Ruijuan Wu,Cheng Lu Wang, Wei Hao. What makes a fan a fan? The connection between Steve Jobs and Apple Fandom. in Cheng Lu Wang (Eds.) Handbook of Research on the Impact of Fandom in Society and Consumerism, IGI Global, 2019, pp. 378-396. (5)Ruijuan Wu. It’s Fun to Play: Emoji Usage in Interactive Marketing Communication. in Cheng Lu Wang (Eds.) The Palgrave Handbook of Interactive Marketing, Palgrave Macmillan, 2023, pp. 893-916. |